Words and phrases that seem redundant, obtuse, marketing-speaking, or just plain stupid. Please feel welcome to add to my less than exhaustive list.
- Upcharge. In market-speak, apparently this means that we’re going to charge you more. Redundant. You pay more, the bill goes up.
- Back in the day. Modern way of saying “in the old days, when we were young.” My question: which day do we go back to? Monday? How about Tuesday?
- Gift. A word-saving verb that means to give a gift. Back in the day, we didn’t gift our friends and family, we gave them a nice present. I like the idea of giving.
- Regift. Another word-saving verb. Regifting is what people do when they are gifted with stuff they don’t like. Back in the day, we’d save these gifts for a rummage sale or yard sale.
- Ingathering. This is a big made up word at our church. In the fall, we have a service, ingathering everyone in the congregation from their summer travels. Redundant. How else does one gather? Outgather?